Santher
Smart CRM connecting sales and production
A sales management platform with combined margin and demand forecasting for the speciality papers division.
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Challenge
Made-to-order products had higher margins but high costs due to machine waste: the press has a fixed width, so orders need to be complementary.
Solution
A CRM that groups complementary orders and works with their combined margin, a mathematical model that forecasts demand by density and size weeks ahead, and a database of likely customers by production curve.
Results
- Production and sales integrated in the speciality papers division.
- Sales team focused on orders that reduce production waste.